Communications Project | Worldwide Retail Chain - By Expertise

Task

For your major project, you will be required to produce a Public & Media relations plan for a real life organisation of your choice and present the plan to the class (role playing of a PR consultant, presenting your PR Plan ideas to the management team of your client). You may choose any organisation you like business or non-business (not-for-profit), local or overseas. But it MUST be a real organisation. If you choose a large organisation, it may be sensible to focus on one aspect or division of its operations. Your key aim should be to show what public relations can do for the organisation and to make some practical recommendations for action. Imagine you are a PR consultant and this document is your first written submission for a new client

Introduction

Boost juice bars in Australia is a worldwide retail chain outlets that excels in serving fruit juice and smoothies to the consumers. It was established in the year 2000 and their first store was situated in Adelaide of South Australia. With the passage of time the company has become internationally famous with their outlets spread all around the world such as South Africa, Europe, Asia and the United Kingdom by franchise.

This company had flourished a lot within 4 years when it was operating both in Australia and New Zealand with 175 stores. This company has also taken care of the sustainability in order to reduce the cost and making it an Eco- friendly brand. They have used Styrofoam cups initially which was later changed to paper cups as it turned to be more environment friendly. They have also made a promise to plant 10000 trees every year. With the faint idea of the company's history this plan will look forward to the work done by the R&D wing of Boost Juice.

Research and development of a company looks into the business activities conducted with the aim of improving the current products and procedures in order to produce the same in a new form for the future. For the given company, the mission of Boost Juice is to become one of the world's most famous and loved brands. They have always been popular for selling the most lip- smacking juices and smoothies. In addition to that they also satisfy the customers by providing them with a variety of hale and hearty snacks such as muesli bars, soups, wraps and fresh yogurt.

In order to continue flourishing in the competitive market they offer all the members of the company a free smoothie on their birthdays. Apart from that there s availability of special offers and discount based reward system in order to remain strong in the competition. The marketing team of the company roams about in the stores to instigate the partners to participate in the theme days for attaining promotions. They intend to be the best by continually developing their products by proving training programs, initiatives and resources.


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